PurposeLink
Our Purpose
PurposeLink Inc. educates and empowers people to drive action in a changing climate.
Our vision is an informed society that builds a sustainable, healthy planet to benefit current and future generations.
Mission
PurposeLink’s mission is to empower society with clear, science-based education to foster awareness and inspire practical actions. We connect and collaborate with people and organizations to develop a strong network that amplifies climate solutions and drives meaningful change.
History
Jen Roy-Asare, BASc, BEd, MASc
Manasi Koushik, BASc, MBA, P. Eng
PurposeLink Inc. is a not-for-profit organization led by co-founders Manasi Koushik and Jen Roy-Asare. Both Manasi and Jen have been dedicated environmental advocates since prior to their studies in Environmental Engineering. They have built their professional careers in the sustainability field, providing the foundational expertise for PurposeLink’s initiatives.
After attending the 2024 Climate Reality conference together in New York City, they agreed that there is a gap in climate knowledge and action that they could not ignore. Their grassroots efforts led to several engagement activities reaching hundreds of people in the first year.
PurposeLink was founded in 2025 to drive community awareness, connection, and timely, impactful action in response to our rapidly changing climate.
Our Core Values
Sustainability
We prioritize the long-term health of the planet and our communities.
Empathy
We approach the climate crisis with heart, listening to the lived experiences of others and acknowledging the human impact of environmental change.
Empowerment
We learn and grow alongside our communities, sharing support and resources needed to take action.
Collaboration
We value the ideas and hard work of our partners and communities as we work toward a common goal and amplify impact together.
Authenticity
We commit to being true to our mission and transparent in our actions, ensuring that our words align with our values, behaviour and impact.